Newport Cigarettes: The Preferred Menthol Cigarette Brand

 

The modern cigarette has its origins in the seventeenth century. Despite its age, it only started to see widespread use in the twentieth century. During the two previous World Wars, the product was part of the rations given to the Allied soldiers out on the field. Soldiers passed their downtime by smoking. As soon as the war finished, they brought the practice home with them. That's where the phenomenon as we see it today started. The product can be bought through a variety of outlets such as corner stores and major retail establishments.

Smokers trying to find cheap cigarettes on the web get two options: menthol and non-menthol. These are the two most widely used variants. Menthol is a substance derived from and similar to mint. This causes the skin to feel cooler by activating cold-sensitive nerves. Besides the distinct flavor, producers make use of the substance since it reduces the taste of burning tobacco. Of the many brands in the market, Newport cigarettes are most commonly associated with this type.

The topic of regular versus menthol is one that's been up for debate. There are some that believe that the smoking of one kind is much more harmful, while others say vice versa. Studies show that the intake of menthol is not significantly harmful to tag cloud
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the body. Even when burned, it doesn't produce a notable amount of carcinogens. Another advantage of smoking menthol is the fact that the tobacco scent is less prominent. Along with covering up the smell of the smoke, people also state it's a lot easier to breathe in.

As said before, Newport cigarettes are the most widely used of all menthol brands. Newport is a brand made by the Lorillard Tobacco Company of Greensboro, North Carolina. The brand made its debut in the market in 1957. Today, it comes with a market share of nearly thirty five percent.

Before growing to be the second best-selling brand, Newport cigarettes had extensive promotion campaigns. Its most memorable slogan guaranteed consumers that they will "Enjoy a full flavor menthol, without drowning out pure tobacco taste." The manufacturer used this phrase to advertise itself for many years. This phrase is also the key reason why the number of consumers increased in number.

In the 1980s, the brand's biggest competitors in the menthol market were Camel and Salem. As it was in the fourth position, it couldn't rival Marlboro just yet. While the world took notice of the Marlboro Man and Joe Camel (the advertising mascot for Camel), Newport grew behind the scenes. Its manufacturers targeted the African American demographic and became successful there. African Americans now make up much of Newport's market. Although that is the case, you can still find a significant number of Caucasians and Hispanics who value the brand. Research also reveals that the brand is a favorite of those who are only beginning to smoke.

Today, Newport is next to Marlboro with sales comprising about eight percent of the fifty-billion dollar market. It is widely viewed as the "fastest growing cigarette in the United States," because it's on a slow path to beat the current market leader. Today, the brand can be obtained anywhere by way of web stores that offer cheap cigarettes online.